Episode #2: Marketing is growing confidence | Naren Arulrajah and JV Crum III

Key Points

• Digital marketing expert and Serial Entrepreneur Naren Arulrajah, in conversation with JV Crum of www.consciousmillionaire.com
• Great marketing is about growing confidence
• When you build a strong reputation with marketing, customers will trust in your product
• Make innovation a huge part of your brand, constantly create, constantly improve
• You need to have clarity to what kind of experience you want to create
• You need to live it, live the experience you create for your customers
• Who do you want to be a hero to?
• Technology should be the servant, not the other way around
• When people love you, they want you to succeed, they tell their friends about you
• Every day you improve, you become better not only for yourself but to those you are a hero to
• When you are able to simplify you can move forward and grow in your business
• You’re not in competition with everyone else, your competing with yourself and getting better
• Sometimes you have to change the way you look at the world to make an impact
• When you give your all to your customers who turn into fans the relationship and loyalty grows immensely
• Think about the mindsets of the people who you are a hero to
• Scarcity grows confidence, we all want what we can’t have, so if a select few have your ‘test’ product and the others see it- it creates a want and desire of needing that product from potential customers
• As a society, people are happier when they are a hero to others